I live in Templestowe and today received an unaddressed letter in the mail from ANZ. It was a pamphlet promoting ANZ’s “local” mobile lender. A search of the telephone number indicates Anthony is located in Blackburn, a number of suburbs from Templestowe.
Between Templestowe and around Blackburn I suspect there are hundreds of lenders, many running their own small business. Whilst I have nothing against ANZ or Anthony, the aim of JustLocal is to make it easier for local businesses to advertise to locals and harder for big business to swamp the market. For example there is no ANZ business in Templestowe (the branch closed a while ago) and Anthony doesn’t live in Templestowe. Thus even with the deep pockets ANZ has to advertise, ANZ couldn’t have advertised on JustLocal in Templestowe. Even if ANZ had a branch in Templestowe they would still be limited to four advertising spaces which is just as affordable for a smaller local business.
If you want to promote your business in your local area, without being squashed by the huge advertising budgets of big business, then consider advertising and promoting yourself on JustLocal.
Kelvin Eldridge
www.JustLocal.com.au
Between Templestowe and around Blackburn I suspect there are hundreds of lenders, many running their own small business. Whilst I have nothing against ANZ or Anthony, the aim of JustLocal is to make it easier for local businesses to advertise to locals and harder for big business to swamp the market. For example there is no ANZ business in Templestowe (the branch closed a while ago) and Anthony doesn’t live in Templestowe. Thus even with the deep pockets ANZ has to advertise, ANZ couldn’t have advertised on JustLocal in Templestowe. Even if ANZ had a branch in Templestowe they would still be limited to four advertising spaces which is just as affordable for a smaller local business.
If you want to promote your business in your local area, without being squashed by the huge advertising budgets of big business, then consider advertising and promoting yourself on JustLocal.
Kelvin Eldridge
www.JustLocal.com.au
UPDATE 18/09: I received a call from Anthony Jude and had a very interesting conversation. It turns out Anthony is a successful franchise owner and his franchise covers the areas of Templestowe, Templestowe Lower, Doncaster and Doncaster East. The letter drop was done at Anthony's own expense and not by ANZ.
JustLocal has been designed to assist businesses like Anthony's. JustLocal has also been designed to strengthen local business by only enabling businesses located in an area, to advertise on the postcode page for the area. Unfortunately since Anthony does not live in Templestowe, or have a bricks-and-mortar presence in Templestowe (or Templestowe Lower, Doncaster or Doncaster East), he would not be able to advertise on the Templestowe 3106 page (or 3107, 3108 or 3109) for JustLocal.
This is not meant to reflect on Anthony or his business. My only desire is to strengthen local business by providing an advertising service which where people outside the area with larger budgets are more visible than the businesses located in the area.
Thank you Anthony for taking the time to contact me and correct my assumptions. I wish you the best with your business.
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